Talk Radio Today: How do ratings work?

"Since right-wing populism has at its heart an "anti-elitist" distrust of expertise, talk radio offers the purest example of the Three Great Premises at work.

A host is not judged a success by his command of the issues, but purely by whether what he says moves the ratings needle.

*First Great Premise: Any theory is valid if it moves units.

-If the needle moves enough, then the host is adjudged an expert.

*Second Great Premise: Anything can be true if someone says it loudly enough

And if the host seems to argue passionately enough, then what he is saying is judged to be true simply beause of how many people are listening to him say it.

*Third Great Premise: Fact is that which enough people believe. Truth is measured by how fervently they believe it."

- Charles P. Pierce,Idiot America: How Stupidity Became a Virtue in the Land of the Free

EXAMPLE of Bill O'Reilly... who behaves the same way on the radio as he does on television:

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